ShareThis
Maersk Line is the first shipping line to receive independent verification of its CO2 emissions data, vessel by vessel. For customers like Starbucks Coffee Company, this means more transparency. "Being a good environmental steward is important to Starbucks Coffee Company. Our global logistics providers can aid us in lowering the carbon footprint of our supply chain by improving their CO2 emission data. Quantified measurement and verification is a step in the right direction. Together, we continue to strive to better the world in which we do business," says John Bauer, director of global transportation, Starbucks Coffee Company. Maersk Line will now add the CO2 data - verified by Lloyd’s Register - as one of eight performance measures in score cards that are presented to customers. Lloyd’s Register also lauds the added transparency. “Maersk Line is to be congratulated for taking the lead in promoting transparency and credibility with regard to carbon emissions,” says Madlen King, head of climate change and sustainability at Lloyd’s Register.
The next challenge is to get other shipping lines to participate and thereby make independent verification an industry standard, according to Jacob Sterling, head of climate and environment in Maersk Line. “This will enable our customers to choose shipping lines based on their environmental performance,” Sterling says, adding: “It used to be that ‘you cannot manage what you cannot measure’. That’s not the case any more. We will work to develop a global industry standard for verification of shipping’s CO2 emissions.”
Complete Story at:
http://www.hellenicshippingnews.com/index.php?option=com_content&task=view&id=128454&Itemid=79
No comments:
Post a Comment